Eyewear brand: we built their visual system, social media, e-commerce, and creative & photographic direction.
Industry
Accessories
Scope of work
Duration
9 months - Active client
CHALLENGE
No brand, no name, no territory. We had to build it all and dodge the aspirational tone of the fashion industry. The challenge wasn't product differentiation: it was finding a voice people actually wanted to.
GOAL
Build a brand system working from day one across product, packaging, retail, and social — driving a community around attitude, not seasons.
Work
We defined the name, concept, and a flexible graphic system that structures packaging, ecommerce, and content. We added art direction, in-house photo production, and paid media. All driven by one core idea: we don't follow trends, we make them survive a whole summer.
