PAN —Platos Argentinos Nobles— is a diner inside Boedo Camp, Mendoza. We created the brand: strategy, identity, and the complete graphic system.
Industry
Food
Scope of work
Duration
1 year
CHALLENGE
The venue was inside a sports complex. The brand risked looking like a sports snack bar rather than a dining destination. We had to build an autonomous territory without ignoring the context.
GOAL
Define an Argentine identity: warm, unpretentious, scaling from signage to coasters. Launch digital channels early to build a community before opening day.
Work
The name set the tone: Platos Argentinos Nobles. On this basis we built the identity, print and digital menus, signage, apparel, tent cards, placemats, and coasters. We added venue, product, and lifestyle photography, alongside the Instagram strategy and management we still run today.
