We built a solid foundation, scaled it, and applied it across surfaces.
Industry
Food
Scope of work
Duration
1 year
CHALLENGE
Olive had an established brand but no real system: just a logo, with no tools to support the design decisions the business faced daily in packaging, signage, and uniforms.
GOAL
Expand and organize the existing identity into a system covering all business graphics—packaging, signage, uniforms, digital avatars, and merch—retaining the original brand essence.
Work
No new concept: we took what existed and expanded it into a complete system—palette, typography, logo versions, packaging, and apparel—to handle every Olive application.
