Brand identity from scratch for ALO dental clinic, including naming.
Industry
Branding • Signage • Photography
Scope of work
Duration
4 months
CHALLENGE
Dentistry lacked real differentiation: identical clinics with no identity. ALO started from scratch, with no brand or name, in a sector where nobody built a distinctive image.
GOAL
Build a brand from scratch —including the name— to position the clinic and the dental sector in a space where visual identity was not a competitor priority.
Work
The ALO naming came from a single image: the light a patient sees from the chair. This inspired the isotype—an organic shape reflecting that view—and the entire brand system.
